The AZ Formula Review – Is it possible to make $2,000 per day or is this just another scam?

I stumbled on this program the other day and it sounded too good to be true as many of the programs that are out there.

It may sound wonderful to be able to make $2,000 per day and you may be tempted to give in.
I was also very curious, so I decided to check it out.  I will give you my honest personal opinion on this program so that you can take the right decision before deciding to buy.

However, if you can’t wait until the end of this article to know my opinion, I can tell you right now that I don’t recommend this program.  In an overloaded market of scams and low-quality programs, it is hard to find something worthwhile and legitimate. But don’t despair, I have a solution for you!

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Here is my analysis

Program Name: The AZ Formula


Owner: Steven Cook

Price: $37 (of course with upsells of $197 and a down sell of $97 )


This program is a little different than the ones I have reviewed before because this time, they have put a face to the name of the owner, unlike many other programs where the “owner” remains anonymous or use a fake name.  According to this website, here is “Steven Cook”:




However, I had my doubts about this guy being the “real” owner and decided to do a little research.

Well, guess what! Even if they do put a face to a name, it doesn’t necessarily mean that it is true.
Here is the same guy in a stock photo from Shutterstock!

Well, this has NOT started well!

And to top it all I have looked up their disclaimer and guess what I found there:


It says right there in the disclaimer that the name Steven Cook is a pseudonym used by the author and owner of this site!

So OK, we now know that Steven Cook is NOT a real person!

OH!!! and those logos of Finance and News magazine websites? It is just to lead you to believe that this product was featured on these sites.  There is NOTHING, no links anywhere that leads us to any of those reputable sites!  Another fake to mislead you!



Coming back to the video, “Steven Cook” will allegedly show you how to start making $2,000 per day as soon as today!  All you have to do is become a member and pay $37 to get his “automatic one-click system” and it will do all of the work for you!

Any program or system that makes that kind of claim is only after your money and has little or no intention whatsoever to help you out!

He goes on and on and says that he’s the real deal and that he’s not like those fake gurus who trick people out of their money by buying scam programs that won’t help them.

Should we really trust this guy?  Is this the answer to financial freedom that he claims it is?

I can tell you from experience that these kinds of sales videos are very similar to each other.

They go on and on about making money with their secret system, but they don’t tell you what it is, you must buy in to find out! And you get hit by upsells as soon as you are in.

Another similar thing about these sales videos are the FAKE testimonies:

We have this lady that says she just made $11,000 in the last two weeks

And here she is offering her services on Fiverr:

Here is another one saying he just made $7,000 in profits:

And again, here he is offering his acting services on Fiverr:

Why would such a great system have to hire actors to tell their testimonies?  If it was that great, they would use REAL people that bought the system and made money with it.

I watched the video until the end and all of it is a sad story and then a magical solution that he found to make tons of money, and of course, everything is fully automated and done for you.

But there is NO answer to my question:  What is the AZ Formula?  What do I get for $37? The answer can only be answered by paying the membership fee.

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What does the AZ Formula offer?

These kinds of programs (The “get rich quick” kind) are all basically the same.  They say nothing about what you get until you actually pay for them.

Very few details are given in the sales video except for the fact that you will be selling “something” on Amazon and making a lot of money doing it.  On several occasions during the video, the narrator says that he will tell you what you will be doing, but he never does!

This is not a surprise, I have reviewed a lot of ClickBank programs like this one. It seems that there’s a new one coming out every day or so.  Here are a few examples:

They all look and feel the same. When you have seen one, you have seen them all!

Don’t get me wrong though, selling on Amazon is a very legit and lucrative way of making money online, and yes, the potential is very real. 

However, I hate to burst your bubble here, but there is no such thing as an “automated one-click profit system” to do this!  That claim from this sales video is very misleading and is very far from the truth!!!

So let’s say you decide to invest your hard-earned money and pay the $37 that they ask for.  As soon as you are in, you still don’t get any information.  They hit you right away with an upsell of $197 for the “Gold Package Upgrade”.

So again, let’s say that you don’t buy their upsell, they will again try and get $97 from you with a 50% discount from the “Gold Package Upgrade”.

There was also another “Platinum package” for $297, but I just skipped it completely!

Once you refuse all these upgrades, then you are finally brought into the member’s area.












And again, you have to enter your email and this time chose a password.

Once you are in, you will be brought to another sales pitch for an affiliate website hosting service that they promote:

It goes on and on like that one affiliate offer after another until you finally get to “the product”.

It is a PDF!  Yes, a PDF!

Its 40 pages long.  I am not saying that the information is no good though.  It does have respectable information.

It gives you the basics about Amazon and how-to set up an account with them.

How to chose your domain name, who to chose for your web hosting, how to use Keyword research with SEMRush, LongTailPro, aHref and some free tools like Amaprofits.

It goes on about pretty much all you need to do to set up an affiliate website.  As I said, this information is pretty good.

However, I have NOT seen anything about an “automated one-click profit system”! There’s nothing like that in there.

What you get is simple information on how to set up your affiliate website.  That’s it!!!

There is a bonus PDF called Amazon Affiliate Blueprint.  But it’s simply a long read about how to set up an account with Amazon.  I have an affiliate account with Amazon and I did not go through a boring read like that to set it up. To me, it was not even worth the read.

But again you can get more information from the search engines like Google, Bing, and Yahoo than this “blueprint”.


Bottom line here is that you get basic information for $37.  There is NO automated system here!  I am not saying that it’s impossible for you to make money using what they sell, but you will have to work your butt off to make this happen.  Nothing here is going to work by itself and make you $2,000 per day! Period!



Like many other systems similar to this one, because it’s being sold on ClickBank, you have a 60 days money back guaranty, which is good!

The price of this program is relatively cheap at $37 – but get caught with the upsells, at this price, it only gets you in the door and they will try and convince you to spend a lot more!


Fake owner – Why would this program use a pseudonym and make believe that this guy in the photo stock picture be the owner if just to pretend that there is someone legit behind this program?

Fake testimonies – Hired actors to pretend that they have made tons of money with this program!

Hyped-up money claims – You are NOT going to make $2,000 the first days, let alone the first months with what you receive if you do buy in!

You must buy the program before you can know what you are getting.


Being that you do receive a product for your money, I cannot call this one a SCAM.

However, because of everything that is fake and hyped up in their sales pitch, I can call it a deceiving product, making it low quality in my book an I do NOT recommend it!

That is my humble and personal opinion!

They tell you one thing, but they sell you something completely different just to get your credit card number and your hard-earned cash!

My way of making money online

When you look at all these “scams” and “low quality” programs out there, I bet you wonder if there is a legit way to really make money online.

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Then one day in January 2016, I found my home on the Internet!  And I haven’t looked back.

I can tell you right away that it is NOT a get rich quick scheme!  You won’t be promised thousands of dollars on your first day!  But you will see the light at the end of the tunnel!

It’s Affiliate Marketing done the proper way! It’s for anyone who wants to start a profitable online business from the ground up! With a solid foundation, that will bring you residual, passive income for years to come!

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If you have any questions or comments, please feel free to leave them below.  I am very active online and should be able to reply quickly.


24 thoughts on “The AZ Formula Review – Is it possible to make $2,000 per day or is this just another scam?”

  1. Thanks for your thorough and honest review on  AZ Formula. A product which has a fake Owner, fake testimonials cannot be trusted at all.

    You have done a great job of finding all those paid actors and actress and showing us the truth. I think nobody would join after reading your blog that shows everything with proof.

    • Hi Sanjay,

      That was the purpose of this blog post, to expose these very low quality programs that lure people in by over hyping their sales page with a “dream” that usually becomes a bad dream for most people that join in!

      I am grateful that I have kept you away from this one!


  2. Thanks for providing this detailed review. Thanks for pointing out some of the things that raise red flags, the CEO of the scheme not using his real name and not using his real photograph. The other concern of using “actors” to provide videos I think also is very misleading. Thanks pointing out that the way to find out more about their actual product is actually to buy it and be exposed to a number of upsells and the like before you finally get your hands on the product. I will be staying well away from this one. Thanks for the Heads Up.

    • Hi David,

      I am grateful that you have found my review and that you are not going to be taken for a ride with this one.  There are too many programs like this online these days and I made it my mission to expose as many of them that I can!

      I wish you success!


  3. Thanks for sharing this review, I was so engaged to know the full story of this program. I can’t understand why so many of the products are hiring persons to do fake testimonies for them to trick persons to buy their product. If the product works then they should have real testimonies of persons that actually makes real money from the system. 

    I love the way you outline the facts of this programs so others can see all that there is about this product and avoid getting scammed from these products. There are so many other products similar to this and I wish all of them could be reviewed to give persons the insights on them and avoid getting scams. 

    • Hi Michael,

      Actually, when you say that you wish that you wish that all of them could be reviewed to give people the insight, is one of my main goal with this site!  To expose the fake and to send people to the ones that are worth paying for!

      This is just one of many more to come!

      Thanks for stopping by, I wish you success!


  4. Hey Denis, thanks for unraveling yet another scam out there. The way you investigate this stuff is truly remarkable. I always wondered where all those video testimonials come from you see all the time. Thanks to you, now I know. You’ve got excellent detective skills!

    So if I understand correctly, this program essentially offers you some pdf files? This has to be one of the laziest get rich quick programs I’ve seen, and believe me, I’ve seen a lot… Thank god the price isn’t like some of those other programs, which can run into the thousands of dollars.

    • Hi Jurgen,

      Actually I did not call this one a scam per say, it is however presented in a very deceiving manner, and that was the main objective of this review, to tell the people out there what they do get for their money…

      That being said, I would like to add that making $2,000 per day with an online business, doing affiliate marketing is very possible.  However, it’s not with a all-done-for-you system like the one they promise here.  You have to be dedicated and put in the effort!

      Wealthy Affiliate teaches the real and honest way to make money online, and it’s NOT a get-rich-quick method. Thousands of members are making a living using this method, but we did not get there without any hard work.

      So if you are interested in a real way to make money, build a strong foundation that will last for years and years to come, then I suggest you check out Wealthy Affiliate!



  5. Oh wow, that really does not seem very good when the guy who’s promoting his website doesn’t even have the confidence to show his own face and use his own name. Who is he really I wonder? Why does he have to hide? This is the point where I would turn away from the product. No credibility. Sounds like a fraud. 

    Oh and it does get better with hiring spokespeople. Wow, just wow. I wonder how many poor people fall for this.

    Thanks for doing the research on this. I can definitely spend my money on something better. 

    • Hi Petra,

      I am grateful that I have exposed this low-quality program for you. It is a common thing from this kind of program to have testimonials from hired actors and false money claims nowadays.  The reason for this article is simple, I want people to know what they are getting into before they buy!

      Thanks for your comment!


  6. This just goes to show how sneaky these scammers have gotten. I was caught up in one of these myself and it was the same $37 deal and then the up sells went into the thousands to get to the so-called secrets.  It’s so important for people to research before they jump into anything. This was a great review because it actually shows people the different ways to check on the validity of these programs themselves.

    • Yes Heidi,

      It is very important to check BEFORE you get into anything that looks suspicious.  These programs have no scruples sometimes, and they will gladly take anyone for their hard earned money.  And then some!

      Thank you for stopping by and commenting!


  7. The A Z formula review has scam written all over it. I really appreciate this article because it lets people know that regardless how good a website is laid out there are some key words that let you know this is not real it has to be a scam. And with You’re A Z formula I have never heard of anyone making $2,000 a day instantly. Most scammers  never let you know that hard work is the only way you can make $2,000 a day it doesn’t come overnight.

     Thank you again for this informative A Z formula scam review

    • Actually Quinn, scam is a big word, and I have to state clearly that I did not call this program a scam.  

      To repeat myself here I specifically said :  this is a “deceiving product, making it low quality in my book an I do NOT recommend it!”

      We have to differentiate the actual scam to the low-quality programs.  When someone gets scammed, they usually don’t receive anything for their money, which is not the case for this program.

      I do appreciate the fact that you took the time to give your opinion on this program, and I do agree with you that it is very unlikely that anyone could make $2,000 per day using this program.

  8. And those fake spokespersons keep using one and the same outfits, in their spokesperson ads as well as the videos in which they actually act. And is this really legal? How can you sell such services, to help others (scammers) lie and trick others? Why would fiverr deal with such people? I don’t get it seriously. And all those people rating them 5 stars on Fiverr, are probably those scammers rating him for all the fake videos he has created.

    Why has this become so acceptable? They just go on and on in their videos, brainwash you completely with the flamboyant stories, so that by the time they get to the end, you would be very anxious to know what that magic is, and pay anything to get it no matter how much it costs. Really sad.

    Once you get the PDF of 40 pages, how on earth would you be able to assimilate all that information in 1 day and start making money?

    Your review is one of the most objective review I ever read on a scam product, with the presentation of facts at every level. Great write.

    • You have said exactly what I was trying to prove in my article.  These programs/products are only after one thing:  your credit card number.  Once they have it, they will try to get some more with their upsells!

      I don’t believe that it has become acceptable, they just put it out there for the newbie to jump in the “Get-rich-quick” method they are selling!  That is the main reason for this article, to tell people how it really is!

      Thank you for you kind words!

  9. Thank you for sharing with us this review about AZ FORMULA program. I am so frustrated with many online scammers which play with our heart maybe there might be authorities in charge of punishing people like that. I was very fool to sign to this website and found it is all lies. What is said in advertising,it is not the reality. The reality is that they just want to earn money through scamming people and they succeed most of the time.

    I will never trust such websites

    • Hi Julienne,

      I am sorry for your bad experience.  I know it must be frustrating, but you can ask for a refund, and being that it is sold through ClickBank, you have a 60 days money back guarantee!

      Hope you have not gone over your 60 days!

      Good luck!


  10. It is a very deep concern, as you have highlighted Denis, when you only receive the specifics of what you are buying once you spend your money. It amazes me that such products and services still exist. But I guess they play on the pitch of earning $2000 per day. $37 is a low entry point but it still is very unprofessional to not outline what exactly you receiving for $37 or otherwise. 

    Thanks for your review it is very helpful and although you have made it very clear your verdict, I like the way you also allow the reader to decide for themselves by giving them the full picture; that is what is good and what is not.

    I for one will steer clear of this one thanks to your comprehensive review.

    • Hi Fleur,

      Thank you for your kind words. 🙂

      I always try to be as neutral as I can and let my audience decide for themselves.   All I do is bring out the real facts and my review is based my personal opinion and experience.

      I wish you success!


  11. Always something to look out for. Lots of these programs are just after people’s money and offers nothing much in return, other than wasted time and effort. It’s always good to see that you expose these type of sites and get them out to the community. No one deserves to be ripped off. 

    • Hey Ty,

      This is the main goal of this article, to expose them for what they really are!  If heir program was so good, they would have real testimonies from real customers,instead of hiring actors and posing a stock photo.

      Thanks for your comment!

  12. Another one bites the dust. I have never heard of The AZ Formula Review and I am glad that there are people such as yourself to keep me on the straight and narrow and not spend my hard earned cash on a scam. I cannot believe that this company used a stock photo and promote this as the owner of the company. Even harder to believe is they would hire actors to promote the company and not actual people who had made $11,000 or $7,000. Thank you so much for saving us.

    • You are welcome Donnie, 

      These kind of program have to be exposed for what they really are, and I am grateful that you have found my article of value!  The actors are not really to blame here, they are just trying to make a living like everyone else.  The culprit here is the program that hires them to tell a fake testimony!

      Thank you for stopping by!



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